Real-world impact with
behavioural science.
behavioural science.
Every year, researchers publish thousands of studies with insights that could make a real difference. Yet much of this knowledge never reaches the people who could benefit from it.
That’s why we created Accurment: to turn academic insights into practical tools that make a real difference.
The name Accurment stands for “academic curation for engagement”. Inspired by the word “acumen”, it reflects a simple idea: using academic insights to help people and businesses make better decisions.
That’s why we created Accurment: to turn academic insights into practical tools that make a real difference.
The name Accurment stands for “academic curation for engagement”. Inspired by the word “acumen”, it reflects a simple idea: using academic insights to help people and businesses make better decisions.
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The value of an idea lies in the using of it.
From helping researchers develop better ideas to making marketing insights more accessible to businesses, we’re exploring different ways to turn academic knowledge into practical solutions.
Here are some of the things we’ve built along the way.
Here are some of the things we’ve built along the way.
- CraftEXPLORE CRAFTGood research is not just about writing papers. It’s about finding meaningful gaps and developing ideas that matter.
That’s why we built Craft, an AI tool that helps researchers explore literature, develop stronger arguments and tell better research stories. Today, Craft is used by researchers across more than 250 universities in Asia-Pacific. - LensEXPLORE LENSOur research explores how AI advisers grounded in behavioural science can help businesses make better marketing decisions.
Building on these insights, we developed Lens through a collaboration between researchers from Curtin University, the University of Queensland and Universitas Gadjah Mada, bringing together our expertise to make marketing research more accessible for Indonesian SMEs. - NudgieEXPLORE NUDGIEOur research explores how website pop-ups and the sequence of marketing messages can influence consumer decisions.
Building on findings from these two projects, we developed Nudgie to put behavioural science into practice, helping businesses create personalised website pop-ups that engage customers more effectively.
Research shouldn’t end with a publication.
It should begin making a difference.
It should begin making a difference.
Accurment is our way of putting this belief into practice. We’re still learning, experimenting and building new ideas, but our goal remains simple: to make academic research useful and accessible to more people.
Billy Sung & Felix Septianto
Co-Founders, Accurment
Billy Sung & Felix Septianto
Co-Founders, Accurment